wieden and kennedy's bogus journey?

Dodge, working with Wieden + Kennedy, recently hid three Journeys across the US released a series of clues on YouTube where the SUV's were hidden. If you found it, you got to keep it. What could be wrong with that? One of the cars hidden was found by the police officer who helped hide it. The third car was hidden in Maine, but the online video clue showed a phone number without an area code. Thousands assumed it was hidden in NYC, and started dialing the wrong number.

Eileen Wunderlich, Marketing Communications Manager for Chrysler, issued the following statement, "Dodge is reviewing program rules and will provide updates soon.”

What do you think? Awesome campaign regardless or too big of an oops?

1 comment:

Anonymous said...

From what I've read, it had huge engagement and participants loved it.

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