when brands were cool

Ah yes, remember those days of finding Playboys under your boyfriend's bed, or men, when your mom found them - yikes?! Or actually not being embarrassed to be seen in the McDonald's parking lot, not missing a night of MTV or spending the night learning html so you could customize your MySpace page? Err, yeah.

At one point all of that meant you were cool - now not so much. Here are 10 HUGE brands that use to be the epitome of awesomeness and how they started their descent into lameness.

Think any of them can claw their way back?

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