Volkswagen Roulette

Volkswagen wanted Norwegians to know that the Golf BlueMotion can go pretty far on one tank of gas. But instead of blowing a wad of cash on some ad that drops a meaningless mileage number, they showed them with this super cool Google maps integration. They turned their main highway into a roulette board on GoogleMaps and set the Golf BlueMotion on a trip. If it landed on your house when it ran out of gas, the car was yours.

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