So, Fashion week mania has finally ended in New York City. This year's hottest trend? QR codes. Wait, what? QR codes were everywhere this year. Have an iPhone, and want to learn more about a model. Yup, there's an app for that. It allowed you to scan the model's Skanz bracelet and view their information. Even Barbie got in on the action. Pink Barbie-themed buses driving around the carried the code, as did postcards for a “fashion hunt” with the Madison Avenue Business Improvement District and the blog Madison Avenue Spy.
More at the New York Times.