it's just a black cube, right?

Three German design students wanted to test the "design viability" of a shiny black cube. So they gave the cube to famous designers and design critics to get their read on what it all meant. Dieter Rams comments on the cube's meaning, above.

A cube is a cube is a cube, right? Not when you see it through the eyes of design mavens. More proof that we all look at the world through a different lens.

1 comment:

Andreas Unteidig said...

As the initiators of the project we warmly invite you to take a look at our website, which documents »The Black Cube« in its entire context:

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