it's just a black cube, right?



Three German design students wanted to test the "design viability" of a shiny black cube. So they gave the cube to famous designers and design critics to get their read on what it all meant. Dieter Rams comments on the cube's meaning, above.

A cube is a cube is a cube, right? Not when you see it through the eyes of design mavens. More proof that we all look at the world through a different lens.

1 comment:

Andreas Unteidig said...

Hello!
As the initiators of the project we warmly invite you to take a look at our website, which documents »The Black Cube« in its entire context:

www.the-black-cube.com

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites