Yep, by far the grossest, and the coolest and most innovative ever too! To promote the launch of the new apocalyptic thriller movie, Contagion, Warner Brothers injected a billboard with a bacteria that (over a week) grew to form the name of the move in the billboard. FREAKIN BRILLIANT!!! But, seriously, gross. But ridiculously awesome. But gross. But wow!
2 comments:
Clever idea, gross and horrible, but clever!
Viral marketing.....
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