the 12 hour human tweet

On a day when airlines announced they're going to charge $400 for overweight bags, another airline goes all out to show how committed they are to their customers with a super cool stunt.

For 12 hours straight, 140 KLM employees hung out in an airport hanger responding to customers' tweets by standing in formations with letter signs to form their tweet responses. Um yeah, that's hard to describe. Just watch this awesome video.

Warning, it's a bit slow so you might want to FF>

1 comment:

aptharsia benin said...

I definitely agree that social media for planner" is really useful in teaching force. It is a matter of how to use it properly.
Thanks for sharing!.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites