take a sh$t, give a sh$t
MTV and the Dahli Lama apparently believe that if you just simply "Give a Shit" about the world's problems, they will go away. So to spread the word and make a difference, MTV's asking people everywhere to tweet or post what they give a shit about in the world, while they... well... take a shit. What? You know you all do it. While I'm pretty sure just giving a shit ain't gonna do shit, it's a pretty fun campaign.