Monday, August 08, 2011
a ride and a message



Street collective TrustoCorp took over a bunch of NYC subway signs and replaced them with positive reinforcement, encouragement and otherwise bright and sunny messaging.

You can count on tourist confusion looking for the "LOL" line, but at least they'll leave with a smile.

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posted by darryl ohrt @ 7:12 AM   1 comments

1 Comments:
At 12:39 AM, Anonymous Todd Skinner said...
Love this... Very Funny!!!! Great branding marketing strategy.

Visizzle - Branding - Marketing - Design
 

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