pack your bags, we're going to flufftown.

Marshmallow Fluff. It's that magic stuff that comes in a tub and tastes great on absolutely anything. You can eat with your fingers right out of the tub if you want. Or of course, on a Fluff-nutter.

The white magic goo is made in a small town in Massachusetts, and they're not about to let that go unnoticed. So they created What the Fluff - a street festival celebrating the magic of Fluff.

Let's go. Seriously.