foursquare ambush

You know how they say all the good men/women are already taken? Well the same might be said for good digital talent. So what do you do when you're a digital agency looking to hire only the best? According to this campaign by Euro RSCG Brussels, you launch an ambush on the competition.

To get the attention of the best digital talent from the best digital agencies out there, Euro RSCG is driving by each of these said agencies everyday and checking-in on Foursquare to eventually become the mayor of each of them. Of course, the ultimate goal is that their employees will take notice, think how awesome, creative and cool Euro RSCG is, and then therefore want to interview for a job with them.

Very unique and interesting strategy, but will it work? Would you fall for it?


Todd said...

When held over a flame, this campaign produces a smell very similar to SPAM. Drive-by foursquare check-ins are destroying our world.

Michelle Glauser said...

But they spelled "its" as "it's."

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