commandeering your target's twitter page

The Greenpeace Detox campaign launched against apparel manufactures continues to gain momentum. The campaign looks to get fashion brands manufacturing in China to pledge to remove toxic chemicals from their supply chain and products (Puma was quick to jump on board and agree.)

Now they're giving you a fun way to get involved. All you need is four friends. Download the artwork for the campaign, change your avatar, and then follow one of the targeted brands on Twitter in the exact order outlined. When done correctly, you'll have spelled "detox" on the brand's Twitter page, just by following them. The Adidas screenshot above illustrates how it all comes together.

What an awesome, disruptive way to get their message to their target. Protest amplified and socialized.

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