casting a shadow on billboards

With the help of artists Ellis Gallagher and Pablo Power, Newcastle and Vitro, their ad agency, turned just another billboard into an awesome art piece. Using over 3,000 Newcastle Brown Ale bottle caps, the artists used light and shadows to create this ghostly looking dude reaching for a cold one. And, it's not just gratuitous artsiness either; the concept is meant to illustrate the contradiction of it's light taste to it's dark color. Love it when that all works out. via Adfreak

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