searching everything from where you are

Apture makes a new product called HotSpots that when installed on your site, lets users highlight anything they're interested in, and explore more. Without leaving the page.

HotSpots makes everything searchable - and browsable and connected - just like Wikipedia - which for content developers might be pretty awesome.

It's already live on sites like Scientific American, if you want to check it out. From GigaOM.

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