Creem Magazine, one the most bitchin' music mags of the 70's and early 80's is coming back. They're publishing a quarterly edition of the magazine. In print. On paper.
This could be a genius move to capitalize on nostalgic baby boomers who still love the music, and for Brooklyn hipsters who want to read things on paper so they'll look cool in photos next to their turntables.
Can nostalgia bring a brand back to life? Perhaps. The world is being turned upside down, and you can no longer see the future.
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