identity design that'll get you all wet

Here's a behind the scenes look at the identity design for the National Maritime Museum.

What's really cool is that they took the time (and the client investment) to 3D model the water graphic, ultimately giving the brand unlimited flexibility in the way that it is realized, and that wouldn't have been possible with an illustration or photograph.

This is a wonderous example of the power of great identity design. Because sometimes a brand deserves more than a $300 logo. ;)

Thanks, Casey!

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