Nobody enjoys filling out a census form. And many people don't understand the value of the information, or where they fit into a society that's been properly documented.
So Australia produced a pretty sweet interactive showcase of what the numbers all mean by making it personal. Users customize the experience by entering in some of their own information (presumably some of the same info the census requires), and then get a personalized info graphic realization of who they are, where they fit and what it all means.
Who says government work can't be creative?
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