headphones that grow on trees

Sometimes getting people to tweet and talk about your brand is as easy as hanging some product in a tree.

That's what Skull Candy is doing to launch their new Aviator Takevover campaign in NYC.

New Yorkers: eyes off the text messages, and up to the trees. There could be some sweet headphones waiting for you. Follow Skull Candy on Twitter for more street action. From @skypulsemedia.