
Here's some valuable marketing insight, courtesy of the dudes over at EyeTrackShop:
When looking at photos on the internet, men spend 40% more time on the face, compared to women. And women look at the chest area before anywhere else. That's the conclusion of an eye tracking study done on an H&M website, that tracked the eyeballs of 100 participants.
Proof that not all men are pigs? Proof that people aren't always looking at what you're thinking they're looking at? Only EyeTrackShop knows for sure, and they're ready to tell you exactly what people see when they stare at your site. Bikinis optional.
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