battle of the beefcakes





I Can't Believe It's Not... completely fake that Old Spice actually plans to replace the lovable Isaiah Mustafa with the beefcake we love to hate, Fabio. Apparently, many other people feel the same way, so to settle the debate for good they challenged each other to a duel.

Totally rigged or not, it's hard to resist the curiosity of what it would look like to see the two of them go at it in some hand on peck, I mean hand, combat. The hot, duel action will unfold at 9 AM PST / 12 PM EST today at the Old Spice YouTube channel.

So with all the hype, the question is, will it be lame advercrap or another brilliant concept like the Old Spice Guy was to begin with?
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites