awkward 404 ftw

404 pages are the pages that are served up when your visitors arrive at a place that no longer exists, or is at an incorrect url. They're still on your site really...but just not where you need them to be.

For smart and creative companies, 404 pages can be a fun way to hide something entertaining into your visitor's experience. For Steve Lambert, his 404 page became so awkwardly awesome that it's gone viral...ultimately driving mondo traffic to his site.

Sometimes the little things are really the big things.

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