another brand #fail

Can you ever really get enough of brands and their agencies committing #epicfails on Twitter? First Kenneth Cole, then Chrysler, now the beloved maker of all things awesomely sweet, Entenmann's, who noticed that #notguilty was trending on Twitter and decided it would be a perfect time to relate that to eating donuts. Yeah, except apparently the whole world knew what #notguilty was in referring to except them. But not to worry, their agency, Likeable, posted this public apology. So with that, Twitter lesson #3, check your hashtag meaning.

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