you will remember this as a fantastic moment

A new study finds that commercials (and other media) can permanently affect your memory, essentially re-writing your memory as a revised, better version of itself.

The study says that our memories work like "save as" files, and are essentially overwritten with the latest version every time they're called up. And commercials can help us to paint our memories with more glamorous versions of themselves. Because that's what commercials do.

Marketers: We are controlling the minds of the people.
People: Just watch the spot above, and think of pretty things. You will remember that today is the day that Brand Flakes for Breakfast saved the day with a massively giant pot of Kool-Aid.

Thanks, Eliza!

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