Marketers routinely make decisions about their products and advertising campaigns after carefully reading countless PowerPoint decks that feature bar graphs and pie charts illustrating everything they think they know about their target demographic.
But many CEOs, marketers and business people have grown so far away from their customers that they can no longer identify with the intricate details of their lives. And sometimes even the best PowerPoint deck can't communicate these nitty gritty moments of life.
Martin Lindstrom points out the importance of getting to know your customer base by actually spending time with them, in this fantastic piece on FastCompany.
(Looks like you're sleeping somewhere else tonight.) Photo: found on Fast Company, courtesy of RockyGirl
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