To remind consumers of the importance of drinking water regularly, Brazilian water,
Bonafont, created
custom mini-fridges and sent them to celebs along with 2 liters of water a day.
Each time the celeb grabbed a bottle of water, the fridge tweeted that they were drinking water so all their followers would be reminded to drink water too... Bonafont of course.
A pretty creative way to leverage celeb endorsement and Twitter, though I have to imagine it could get pretty annoying for followers after a couple days.
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