side projects: the creator of good and awesome

Sometimes the best work an agency can do is the work that they do for themselves. San Fransisco agency Manifold partnered with the Brooklyn Supper club, and came up with the concept of a Bike-In Theater. They liked the idea so much, that instead of waiting for a client to say "yes", they went and produced it on their own.

And people came to watch movies. On bikes. And now they want more.

Side projects are a fantastic way to flex creative muscle, test conceptual ideas and have fun. What does your agency have going on, on the side?

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