runners paint the town

You have to be intrigued by a video, created by a running shoe company, that starts with "running is boring."

Much respect to Nike Amsterdam who discovered through research that their younger demo is not an avid runner. So to get them interested they created an awesome Facebook campaign that combined graffiti art, technology, music, and parties... all things their younger demo does love!

It all starts with a super cool Facebook app that let's fans map out running routes via satellite to create virtual graffiti art. Then fans can challenge their friends to run the routes and color them on the map with the NikePlus app. Fans were also invited to running clubs and real-life meet-up events to share runs, then celebrate with food, beer and exclusive performances.

Pretty smart and pretty cool!