the longer you watch, the more whopper you get

If you're a DirectTV customer, you should turn it to channel 111 right now. And then just watch.

Whopper Lust is a non-stop tv channel devoted to showing you video of a Whopper. And you'll want to watch it for hours, because the longer you watch, the more free Whoppage you get. And you can be sure that after staring at a juicy Whopper on TV for 20 minutes, that you're jumping in the car and driving to BK right after.

This is how you incentivize a customer base: Let them watch your commercial, and then pay them for it, with a reward that's valued based on the time they invest. Char-groiled genius.

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