is your agency having fun?

We don't save lives. We're not controlling countries or even responsible for the care of children or pets. We're the creative industry.

Sometimes agencies get full of themselves and get lost in a sea of decks, suits and industry jargon like "curation" and "gamification". And sometimes agencies forget that we're one of the only industries where we can have fun every day.

That's what's so inspiring about this clip from Archrival. Just pure fun, for no other apparent reason. Good agencies do this for creative exploration, for a creative outlet and for fun. Is your agency having fun, too? If no - maybe you should ask them "why not?"

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