give the people what they want

Cheerios launched a new website. You might it expect that it has a bunch of beauty shots of the product, with milk stopped in a photo-perfect pour into a delicious bowl of Cheerio nuggetry.

But Cheerios took a smarter approach to their website. They turned it into the hub of information that people are actually seeking. Their entire site is geared toward answering the most common searched questions on Google, about Cheerios.

Sometimes what sounds like common sense (people are asking questions, lets give them answers) can get muddied in marketing priorities, plans and PowerPoint decks. Sometimes, we only need to give our audiences what they're asking for. Tasty.

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