data liberation is here

Google's owning the geek news at the moment, with a Google-load of announcements (including Google+), but here's a fun spot for something that merits more attention: the Google Data Liberation Front.

The fun promo for Google Takeout outlines the underlying strength to all of Google's products, their new social network and their company philosophy: you should own your data.

This is their differentiator, when competing against established social tools like Facebook, and poses an interesting business challenge: if you made it easy for your customers to leave you, will it make them love you more?

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