a billboard goes viral

Here's a fun story about how Hipchat, a group chat and IM tool, bought a billboard in just the right place, used just the right creative, and made it blow up all over the internet.

The short story:
+ Buy unused inventory cheap
+ Design engaging, awesome creative that speaks to your audience
+ Place it in a market where your audience will see it

Seems like advertising 101, right? Sometimes a sea of strategy decks and committees get in the way of actually making that happen. Which makes Hipchat's efforts stand out even more. Hooray for awesome advertising. (Thanks, Casey!)

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