a billboard goes viral



Here's a fun story about how Hipchat, a group chat and IM tool, bought a billboard in just the right place, used just the right creative, and made it blow up all over the internet.

The short story:
+ Buy unused inventory cheap
+ Design engaging, awesome creative that speaks to your audience
+ Place it in a market where your audience will see it

Seems like advertising 101, right? Sometimes a sea of strategy decks and committees get in the way of actually making that happen. Which makes Hipchat's efforts stand out even more. Hooray for awesome advertising. (Thanks, Casey!)

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites