Someone did a study to see if more people would donate to a costumed character versus a plain clothed person. They set up two Salvation Army donation buckets, one with Santa costumes, and one without. The results? People don't really care.
This particular survey doesn't seem so scientific, and doesn't really take into account Salvation Army's brand power as a motivating factor, location of donation centers, etc - but that shouldn't stop you from wearing a costume today, just for the fun of it. (Just tell your coworkers that you're part of an experiment.)
10 comments:
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Hmmmm...you would think that someone in a costume would motivate people to donate more than someone dressed in regular clothes. I guess not. :)
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wow thtats interesting! I cant wait to try it...besides the fact that I dont go to work... maybe at school?
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I think more people will donate.
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Perhaps it is the familiarity of people towards the character itself. So people are more willing to approach the Santa than a strange guy asking for donation.
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