using qr, mobile and print together

Now here's a great use for a QR code.

Reporters Without Borders has a terrific campaign that interacts with the reader and their phone. Scan a QR code, and then place your phone on the ad - and the resulting program becomes a part of the ad.

In this execution, the phone plays a video that becomes the voice of leaders featured in the ad, who might not be projecting the same (or any) voice relevant to the cause. Beautiful.

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