How do you raise awareness about the importance of becoming more active?
How about getting a dude to commit to becoming more active - and then have him live in the public, so that everyone can help him reach his goal?
That's exactly what agency Mono did for Blue Cross/Blue Shield. They
put a guy in a glass apartment in the middle of a mall, as a part of
the Human Do.ing project. And then the community
helped him become more active in his daily routine, while watching it all live. At the mall. Awesome.
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