living in a glass house for health

How do you raise awareness about the importance of becoming more active?

How about getting a dude to commit to becoming more active - and then have him live in the public, so that everyone can help him reach his goal?

That's exactly what agency Mono did for Blue Cross/Blue Shield. They put a guy in a glass apartment in the middle of a mall, as a part of the Human project. And then the community helped him become more active in his daily routine, while watching it all live. At the mall. Awesome.

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