a better world with bikes
Biking, whether done competitively, athletically or leisurely, has become incredibly popular over the years. Yet so many cities and towns are not properly equipped to support the influx. With a lack of bike lanes, bike paths, and even bike racks, safely biking to your favorite destination (instead of diving) can be quite a challenge.
Cue this happy, magical video ad for People for Bikes, an organization dedicated to making biking safer and more accessible for all. Illustrating how "Bikes Make Life Better," this ad hopes to generate awareness for their campaign to garner a million pledges to present to congress in hopes of creating real change for biking enthusiasts everywhere.
A beautiful ad, and an even more beautiful project.