animated gifs: the hot new thing

We posted before on the trend of making animated GIFs beautiful. And on using real world objects to create animated GIFs.

Now a smart marketer has taken the idea and turned it into a fun ad campaign. Polos candies introduces a sweet of banner ads that are almost cute enough to become entertainment.

Sometimes great ideas come to life not because of a new technology, but because someone has recognized something that's been in front of us all along in a new way. This is where art meets marketing, and works..