brandflakesforbreakfast: analyzation of the "like"

Tuesday, May 31, 2011
analyzation of the "like"

We like things. Our friends like things. And brands want us to like them, so they can count our likes, and report back that their marketing campaigns are successful.

But what does all of this "liking" mean? Finally, there's a company that's here to figure it all out. Likester analyzes what you like, what your friends like, and what the world is liking on Facebook. It's like a top 100 charts of like.

What could you glean from all of this liking? You can get a picture of what a friend network looks like (see my most common friends' likes above, and you get an idea of who I hang around with). But it's bigger than that. Likester predicted the winner of the last American Idol, based on who was liking who.

You are really going to like this. Thanks, Eliza!

Labels: analytics, data, data visualization, facebook

posted by darryl ohrt @ 8:13 AM 6 comments

Tweet

6 Comments:

At 9:11 AM, Jessica said...: That's awesome! I mean, it's quite a bit like stalking, but it's great that we can know exactly what our friends like and what we have in common. :)

http://lifelessonsfromtheaverageteenager.blogspot.com/
At 11:42 AM, Melanie said...: I "like" that! It sound like a great idea!

Congrats on your Blog of Note. I think that is so awesome!

http://www.hereslivinthedream.blogspot.com
At 9:52 PM, Ben Kunz said...: I wonder how much Liking is real, vs. a type of social currency used to scratch others' backs. Not that I don't Like you, Darryl. I really do.
At 1:08 AM, tiffiny said...: wheelie tute pwace u got hewre!!!!
At 3:15 AM, VC Internet Media said...: Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

Thanks
Vc Internet Media
Internet Marketing Companies
At 3:16 AM, VC Internet Media said...: Thank you for a awesome article.You have given me some ideas and a different way to to write articles.

Thanks
Vc Internet Media
Internet Marketing Companies