tweet for beer

Sometimes a social media program is just a simple use of the right tools in the right place.

Sometimes you don't need a big agency with massive PowerPoint decks and complicated schemes strategies to make social media hard. Sometimes...you only want to tweet, and get a beer.

Fans at Safeco Field in Seattle can do exactly that, thanks to @msbeervendor. Tweet that you want a beer, and your seat location, and sit back and relax while you wait for a frosty cold one to arrive.

Simple. Audience appropriate. Cold beer. Everyone wins.