the scroll is hot

JetBlue launched a fun takeover yesterday of, to celebrate the Boston Marathon. The banner allowed the user to scroll off the page, and through a track that revealed a promotional message about the airline.

In a world where plenty of brands have an old school concern about being "above the fold" in fear that users don't know how to scroll, it's refreshing to see a brand that gets it, and actually invites viewers to scroll as a part of the adventure.

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