qr codes that add to the experience



The majority of QR codes are a ridiculous waste of space, placed in ads by agencies without a clue. (Really, there's no cell service on the NY subway)

But every once in a while, someone super creative comes up with a clever use for the codes that actually add value to the user experience. Such is the case for SF Bio, a chain of movie theaters in Sweden.

This outdoor ad is made up of hundreds of QR codes. Scan the correct one, and you win. That's how QR does awesome.

2 comments:

Anne said...

Saw the NY subway stuff w/codes a few months ago & have been using THAT as my "waste of space" reference. Great article!

Ben Kunz said...

I've been very skeptical of QR Codes, but once I started using them found them slightly addictive.

My bet is simpler services such as Zoove may give QRs a run for the money, since they are more easily adopted by older populations used to calling, not photo/app linking...

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