levis dry goods

Did you know that Levis started out as a dry goods company, with denim as only one of the many products they produced?

That's why their introduction of Levis BBQ sauce isn't a total stretch for the brand, and adds to the overall produce essence of their jeans. A lot of product extensions don't make a lot of sense or can spread a brand too thin - but tying to your heritage is a smart move.

Let's get the grill going, ok?