an ipad ad that bleeds

Here's an anti fur ad for VGT, the Association for Combating Animal Factories in Austria, that presents the user with an image featuring a fur coat that eventually turns into a bloody mess.

Intentionally disruptive in both it's visual treatment and user experience, the ad makes its point well.

We're now more than a year into tablet media, and we've only scratched the surface of what's going to be possible. Hooray for the brands that let agencies explore.

What could you be doing?

1 comment:

Grant said...

I have to admit, if I tried to swipe to pass an ad to get to the content and it wouldn't let me, I'd be really pissed off. One of the best parts of online and mobile ads are the ability to skip if you're not interested.

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