Renault produced a fun thing for their most recent auto show, using RFID cards that tie to people's Facebook profiles. So fans could scan what they like, and it would auto post it for them on their profile. (You know, for people who are too lazy to pull their device out of their back pocket.)
Also: When you watch this video, you'll likely get the impression that we haven't heard the term "Facebook pillars" for the last time.
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