how supporting art sells jeans

The Levis Film Workshop is the third workshop in a series of workshops that the brand is bringing to the community. Here's a beautiful example of a brand doing something awesome while building credibility in the process.

+ They put the industry's latest equipment in the hands of aspirational filmmakers
+ Filmmakers get to produce a pantload of beautiful film work
+ Levis gets engaging content to share (and aspiring filmmakers to help spread the word)
+ Their partnered non-profit museums lend mutual credibility, space and promotion
+ Levis shares it all in conjunction with some smart product marketing

It's a get what you give marketing campaign where everyone wins.

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