get grandpa's attention, and get some juice

Here's a fun promo for beverage maker Festis that combines a product giveaway with live action. Activate your webcam, get grandpa's attention, and you'll get a free bottle of Festis.

Unbore Grandpa is a juicy example of how to leverage the "bored at work" network of internet users along with a live component (which really, more brands should take advantage of.) You can be sure that once you activate your camera, everyone in your office will gather around your cube.

Well done, grandpa.

1 comment:

Karly said...

Awesome, simple concept. Admittedly we did a few rounds trying to unbore gramps at the office today :)

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