weather architects as promotional stunts

Want to get some attention at the big conference that's coming up in your industry? Start a tornado, in the parking lot. Sure, that sounds like the beginning of a bad Sunday afternoon Syfy movie, but it's not too far from reality.

Artist Anthony McCall is looking to create a giant "column" in Liverpool, just in time for the 2012 Olympics. Expect video mapping, lighting and other special effects on your weather, next.

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