taking over times square video

There's a lot of debate about whether or not this is a hoax, and quite honestly, we're too lazy to investigate and find out.

If it's real, a device like this opens up mondo opportunities for street artists and guerilla marketers. If it's fake, you just watched a pretty awesome two minute video. Either way, everyone wins.

1 comment:

Anonymous said...

I just read an article about this morning-- It's a hoax. Actually, it's advertising for the movie "Limitless" (you see about 3 seconds of the trailer when he uses the balloon to "override" the big video screen).


This just brings up a different discussion about effective advertising or believing what we see in online video anymore.

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