the logo with 40,000 variations

After decades of no official identity, the MIT Media Lab has an awesome new logo. The design features three colors and black, and allows the users to customize them in any of up to 40,000 combinations, that will create up to 12 colors.

The days of a simple identity manual and one logo for every possible application end now. Super amazing. From @elizaword


Virtual Data Room said...

It looks very good. Can anybody tell which software has they used to create it e.f PhotoshoP? having it in 12 colors is a great opportunity.

Adrian said...

reminds me in a roundabout way of Tribal DDB's identity

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