is your city honest enough for honest tea?



This campaign for Honest Tea is so perfectly crafted for their brand, that it could almost become a part of their retail formula.

Put tea on the streets, and ask people to pay for it, based on the honor system. Most people did. Yay, humanity.

2 comments:

BritZab said...

yeeees one of Interference & SS+K's campaigns finally makes it onto Brand Flakes For Breakfast! W00T!
In other news I <3 your blog..so thanks for that..

Steve said...

Cool story. Radiohead did this same thing a few years ago, releasing their album for download for whatever price fans wanted to pay. There is a lot of debate over what actually happened. Some people claim most people paid close to retail price, but others claim that a huge percentage paid nothing at all. Either way, it was a cool experiment that got Radiohead tremendous press coverage!

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites